Expertise
Over 10 years of “explaining to clients that if you make everything bold, nothing will actually be bold” — and counting.
What I’ve worked on
Art Direction
On-site campaign and brand photo and video art direction and shoot styling
Oversight of photo and video production
Strategy and concept development
Brand Identity & Development
Brand strategy and positioning
Logo creation and design
Concept development
Brand identity guidelines
Naming
Messaging, voice, and tone
Digital & Website Design
UI/UX design
Website design
Wireframing
Content management and population
Landing page design
Email design and development
WCAG accessibility guidelines and best practices
Marketing & Campaigns
Development and use of audience personas
Integrated marketing campaigns
Digital and traditional marketing executions
Social media asset creation for promoted and organic posts
Static and animated display ad design
Infographics and data visualizations
Who I’ve worked with
How I got it done
With Some Programs
Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects)
Sketch and InVision
Nova (plain-text editor)
WordPress
Squarespace
Keynote
Adobe Acrobat
Google Drive and Workspace
Microsoft Office
MailChimp and Constant Contact
Slack
Workamajig
Experiences
Oversight and management of freelancers, junior team members, and interns providing thoughtful strategy and creative direction
Hands-on, client-facing presentation experience in discoveries, meetings, and other creative work presentations
Art direction and oversight of photo shoots and video production
Working directly with outside print and production vendors
Design lead on internal reviews and critiques with other designers and copywriters
Expanded and shaped internal brand development processes
Cool creative conferences and workshops including Type Con, Typographics, Brand New, First Round, Creative Works, and UnSpam
And Cool Skills, Too
Sound experience designing for a variety of both print and digital mediums and platforms
A likely unhealthy obsession with spreadsheets, systems, file organization, and proofing
Being told I’m detail over-oriented
Some pretty okay copywriting abilities for a designer
Knowledge of WCAG accessibility guidelines and best practices
Proficiency with HTML & CSS (especially when it comes to email)
Un poco español